Ep 4. Standard Burger

Marcus Lemonis is back for another exciting episode of The Profit. This time, he heads to New York City to help a struggling burger joint called Standard Burger. The episode is titled Standard Burger, and it is the fourth episode of season three.

Standard Burger is owned by two cousins, Harry and Paul. They started the business a few years ago, with the aim of bringing top quality burgers to their customers. They have a great location, right in the heart of the Meatpacking District, and their burgers have been praised by many food critics. However, despite their positive reviews and prime location, Standard Burger is struggling. They are barely making ends meet, and Harry and Paul are working hard just to keep the business afloat. They are in desperate need of Marcus' help.

When Marcus first arrives at Standard Burger, he can see that the owners are having trouble managing the business. There are inconsistencies in the way they operate, and this is causing problems with the quality of their products. Marcus wants to get to the bottom of the issue, so he decides to do some sleuthing. He sends in his team to order food and observe the operation, looking for any issues that might be affecting the business.

What they discover is surprising. While the burgers are delicious, the overall experience is lackluster. The restaurant is unkempt, and the staff are unprofessional. There are no systems in place, and the owners seem to be winging it. Marcus knows that he has a lot of work to do if he wants to turn things around.

Marcus starts by implementing systems and procedures to streamline the restaurant's operations. He hires a new general manager and other staff members trained in customer service. He also invests in a re-branding campaign to give the restaurant a fresh new look and feel.

The biggest challenge Marcus faces, however, is convincing the owners to change their ways. Harry and Paul are resistant to change, and Marcus must work hard to persuade them to trust him. He presents a plan for the future of the business and shows them how it can be profitable. Slowly but surely, Marcus wins them over and starts to implement his changes.

One of the major improvements that Marcus implements is a farm-to-table approach. He shows the owners how using local, fresh ingredients can not only improve the quality of their product but also save them money in the long run. This approach not only supports local farmers but also helps Standard Burger stand out in a crowded market.

Marcus also teaches the owners about the importance of customer service. He emphasizes that the experience of the customers is just as important as the product they are buying. By creating a culture of excellent service, Standard Burger can become a destination for foodies and casual eaters alike.

As the episode progresses, we watch as Standard Burger transforms before our eyes. With Marcus' guidance, the restaurant becomes a well-oiled machine, with happy customers raving about the quality of the food and service. By the end of the episode, we see just how far the restaurant has come. The changes that Marcus has implemented have given Standard Burger a new lease on life. They are on the road to profitability, and Harry and Paul are grateful for the lessons they have learned.

Overall, Standard Burger is an excellent episode of The Profit. It showcases Marcus' expertise in turning around struggling businesses and highlights the importance of excellent customer service. It also shows how a simple idea, like using fresh, local ingredients, can make all the difference in the competitive restaurant business. This episode is a must-watch for anyone interested in business or the food industry.