The Profit Season 5 Episode 13 The Casery

In season 5 episode 13 of The Profit, titled "The Casery," entrepreneur and investor Marcus Lemonis travels to San Diego, California to meet with the owners of a phone case company called The Casery.

Upon arrival, Marcus is pleased to see that the company has a strong online presence and a loyal following on social media. However, as he delves deeper into the business, he discovers that there are several issues that need to be addressed in order for The Casery to reach its full potential.

Firstly, the company's product line is too focused on phone cases and Marcus believes that they should expand into other tech accessories such as chargers and screen protectors. He also points out that their packaging is unremarkable and doesn't do justice to the quality of their products.

Furthermore, Marcus is concerned about the company's inventory management and spending habits. The Casery's owners have invested a lot of money in the business, but they have not seen a significant return on their investment. Marcus suspects that this is because they are not keeping a close enough eye on their expenses and are not being strategic about their inventory.

Throughout the episode, Marcus works closely with the owners of The Casery to develop a new product line and revamp their packaging. He also helps them to streamline their inventory and cut unnecessary expenses. As always, there are some challenges along the way, including a disagreement about the company's branding and some tense negotiations over the equity stake that Marcus will take in the business.

Overall, "The Casery" is a fascinating look at how a successful entrepreneur like Marcus Lemonis approaches a struggling small business. With his characteristic combination of tough love and business savvy, Marcus helps The Casery to overcome its obstacles and move towards a brighter future.