Ep 14. Ellison Eyewear

In season 5 episode 14 of The Profit, Marcus Lemonis travels to Austin, Texas to meet with the team behind Ellison Eyewear, a company that specializes in high-quality, polarized sunglasses. The company is run by husband and wife team entrepreneur Marcus and designer Kara. Ellison Eyewear started in 2012 as a small operation in a garage, but has since grown to have a presence in over 200 stores across the country.

Upon arrival, Marcus quickly notices a few major issues with the company. First, their product line is inconsistent and lacks a cohesive brand identity. While some of their frames are sleek and modern, others are outdated and unappealing to a wider audience. In addition, Marcus notes that their pricing strategy is flawed. Their sunglasses range in price from $95 to over $300, which makes it difficult for consumers to understand the value of the product.

To get a better understanding of the company's operations, Marcus meets with the team to learn more about their manufacturing process. He discovers that they are spending too much on materials and labor, which is driving up their costs and affecting their profit margins. To solve this issue, Marcus brings in a pricing expert to help the team implement a new pricing strategy that will make their products more accessible to consumers while still maintaining their margins.

Next, Marcus turns his attention to the company's branding. To help them develop a more cohesive identity, he brings in a marketing guru who helps the team overhaul their website and social media presence. The new look and feel of their brand is sleek and modern, which aligns well with the high-quality products they are selling.

Throughout the episode, Marcus also works with Kara to improve their product line. He encourages her to design new frames that are more in line with current fashion trends, and also helps her to streamline their manufacturing process to improve efficiency and reduce costs.

In the end, Marcus helps Ellison Eyewear to develop a stronger brand identity, more competitive pricing strategy, and a more appealing product line. The team is excited to take their business to the next level and make a bigger impact in the competitive eyewear industry.