Ep 19. Baby Bump

In The Profit season 5 episode 19, named "Baby Bump," entrepreneur and investor Marcus Lemonis visits a maternity boutique in Brentwood, California, called Swaddle. The store is run by Kristi and Chris, a husband and wife team who have a combined experience of 30 years in the fashion industry. Swaddle specializes in unique and stylish clothing for expectant and new mothers, as well as baby gear and accessories.

Marcus is intrigued by the potential of Swaddle and decides to meet with the owners to discuss their business and figure out if there are areas for him to improve the enterprise. As he meets with Kristi and Chris, Marcus is impressed with their passion and expertise in the field. However, he notices that the store is not very inviting, with a cluttered and unorganized feel. Marcus believes that this could be driving away potential customers and leading to lost revenue for the business.

After further investigation, Marcus discovers that Swaddle is grossly overstocked, carrying an incredible number of different products, and a lot of these items are not selling well at all. Marcus believes that this overstocking is contributing to the lack of organization in the store and is causing unnecessary expenses. The team at Swaddle is also not utilizing their online store and their social media platforms to their full potential. Marcus sees this as a wasted opportunity to increase revenue and engage with customers.

To tackle the overstocking and lack of organization issues, Marcus asks the Swaddle team to do a complete inventory of their stock and categorize items based on how well they are selling. Marcus then asks them to remove any items that are not selling well and only keep the most popular ones. By doing this, Marcus believes that they can not only increase their revenue by selling more of their top-performing products but also save on costs from keeping too much inventory.

In addition, Marcus helps Kristi and Chris with their online store by giving them insights on how to optimize their website and improve their online presence. He also trains them on how to use social media to their advantage by creating engaging posts and advertisements. Marcus hopes that these changes will bring in more customers to the store and create a more significant online presence for Swaddle.

Overall, Marcus believes that Swaddle has a lot of potential to become even more successful, and he hopes that his guidance will help Kristi and Chris achieve their goals for the business. Through streamlining their inventory, improving their online presence, and creating a more inviting store environment, Marcus believes that Swaddle can be a thriving and successful business for years to come.