Ep 6. Mr. Cory's Cookies

Marcus Lemonis is back with another exciting episode of The Profit Season 5, and this time, he is heading to New Jersey to meet Mr. Cory's Cookies - a unique and thriving cookie business.

The episode aptly titled "Mr. Cory's Cookies" introduces us to Cory Nieves, the owner of the business who started selling cookies to raise money for his mom's medical bills. Over the years, his love for baking turned into a full-fledged business, and he has since generated significant revenues from the cookie sales.

Marcus Lemonis takes an interest in the business and heads over to meet Cory at his retail store in Englewood, New Jersey. The store is a small, but cozy space that Cory has turned into a beautiful bakery that sells a range of cookies, cupcakes, and brownies. But despite the success, Cory's business faces a few challenges that Marcus aims to uncover and address.

Upon arrival, Marcus quickly realizes that Cory's business structure is weak, and his accounting practices are non-existent. Marcus observes that in the absence of sound accounting, Cory is unable to keep track of his finances, resulting in missed payments and invoices. Moreover, Cory's business seems to be stagnant, with limited growth prospects and no clear strategy in place.

Marcus is ready to dive in and 'sweeten' up the business. He starts by conducting a thorough review of the books, where he highlights several areas for improvement. Marcus notes that Cory's expenses are high, and he is spending significant amounts of money on unnecessary items like storage rentals. Additionally, the store's in-store baking, while impressive, is not optimized for production, resulting in significant waste and inefficiencies.

Marcus works with Cory to streamline the operations, improve the business's financial structure, and come up with a strategic plan to grow the business. Together they identify new markets, create a new marketing plan, introduce online sales, and optimize the production, ultimately cutting down the overall expenses.

Throughout the episode, we witness how Marcus helps Cory to become a stronger and more efficient business owner. He provides guidance on pricing strategies, marketing techniques, and inventory management practices to make the business more profitable. Also, Marcus assists Cory in designing new packaging and creating a new product line to increase order sizes and expand the business further.

The episode also highlights the importance of teamwork, as Marcus collaborates with the staff to improve their sales skills and customer service. He recognizes the importance of employee retention and ensures that all the team members feel appreciated and empowered for their efforts.

The episode serves as a reminder that even the most successful businesses can always use a little boost from time to time. Marcus Lemonis and Mr. Cory's Cookies prove that with the right strategy, the business can continue to grow, and the sky is the limit.

Overall, the episode is an inspiring story of an innovative entrepreneur with a unique product, who with some guidance, can go beyond his wildest dreams. Season 5 - Episode 6 of The Profit is a must-watch for entrepreneurs looking to learn from an expert and for customers looking for a tasty treat.