Ep 10. Cover Your Hide

In The Profit season 7 episode 10, titled Cover Your Hide, Marcus Lemonis visits a leather goods company in Texas that has been struggling with low sales and high expenses. The company, called Western Bagel & Leather Goods, produces custom leather bags and accessories that are sold through their own website and in select stores. The founder and owner of the company, Ron, is a former truck driver who started the business as a way to supplement his income.

Upon arrival, Marcus is immediately struck by the disorganized and cluttered nature of the factory. The production process seems inefficient and the finished products are not of the highest quality. Ron admits that he has been struggling to keep up with the demands of the business, and that he has been dipping into his personal savings to keep the company afloat.

Marcus begins his assessment of the business by reviewing the financials, and he quickly realizes that the company is not generating enough revenue to cover their expenses. He decides to observe the production process and is shocked to find that it takes significantly longer than it should to produce each bag. He also notes that the quality of the materials being used is not up to par.

Marcus meets with Ron to discuss these concerns and proposes several changes to improve the business. He suggests that they streamline their production process by eliminating unnecessary steps and investing in more efficient equipment. Additionally, Marcus recommends that they improve the quality of their materials by sourcing from a more reliable supplier.

Despite some initial resistance from Ron, Marcus is able to convince him to make these changes. The two work together to revamp the production process, retrain the staff, and improve the quality of the products. Marcus also helps Ron to develop a new marketing strategy that focuses on the unique designs of their bags and accessories.

As the episode progresses, Marcus and Ron grow closer and work together to implement these changes. Marcus also gets to know the employees at the company and helps them to feel more invested in the success of the business. By the end of the episode, Western Bagel & Leather Goods is operating more efficiently and generating higher profits.

Overall, The Profit season 7 episode 10 is a great example of Marcus Lemonis' ability to identify the issues facing struggling businesses and implement effective solutions. From streamlining production to improving the quality of materials to developing new marketing strategies, Marcus is able to help Western Bagel & Leather Goods turn their fortunes around. So, the episode offers an inspiring story of business transformation that is sure to resonate with viewers.