Ep 11. Who's the Big Cheese

Marcus Lemonis returns for another episode of "The Profit" season 7, entitled "Who's the Big Cheese." In this episode, Marcus discovers a cheese company in Long Island that has been in business for over a decade but whose sales have been in decline in recent years.

The cheese company, Aged Alchemy, is owned by a couple, Rob and Debbie, who are passionate about their product but are struggling to keep the business alive. Marcus is intrigued by their unique cheese blends and believes that with the right changes, the company can thrive once again.

Upon arrival, Marcus is met with the strong cheese aroma from the company's warehouse. The owners Rob and Debbie welcome him and show him their cheese-making process. They explain that they source their milk from local farms and use traditional techniques to create their signature blends.

However, Marcus soon realizes that the company is not being marketed in the right way. He observes that the company's branding and packaging do not highlight their unique selling point, and their website is not user-friendly. Marcus believes that the cheese's quality can speak for itself, but the company needs an overhaul in its marketing strategy.

Marcus then meets the rest of the team at Aged Alchemy and provides them with feedback on the current state of the business. He discovers that many employees are not aware of the company's sales figures, and there is a lack of communication between departments.

To address these issues, Marcus decides to implement a new organizational structure with clearly defined roles for each employee and cross-functional training sessions. He believes that by doing so, the team's communication and work ethic could improve, leading to positive results for the company.

After gaining insights on the company's internal organization, Marcus meets with the owners again to discuss changes to their product line. Marcus samples some of their cheese blends and notices that there is an opportunity to differentiate their product by creating a line of flavored cheeses. He suggests creating a list of potential flavor profiles they can explore with their clients and see their reception.

As the episode progresses, Marcus helps Aged Alchemy revamp its branding, packaging, and website, and he also gives the team a marketing campaign that highlights the company's unique selling point. By the end of the episode, the company is launching a new line of flavored cheeses, and Marcus is confident that Aged Alchemy is well on its way to becoming a profitable business once again.

Overall, "Who's the Big Cheese" is an engaging episode of "The Profit" season 7. It showcases how crucial branding, packaging, and marketing are to the success of a business, regardless of how well-made the product is. The episode provides valuable insights into how businesses can improve their internal organization, cross-functional communication, and ultimately, their bottom line. Watch "The Profit" season 7 episode 11 to see Marcus Lemonis transform Aged Alchemy into a profitable cheese company once more.