Ep 25. Key West Key Lime Pie
- December 29, 2020
In season 7, episode 25 of The Profit, entrepreneur and investor Marcus Lemonis travels to Key West, Florida, to meet with the owners of Key West Key Lime Pie Co. The company, founded by Jim Brush and Alison Sloat, specializes in handmade key lime pies and has been in business for over 20 years.
Upon arrival, Lemonis is greeted by Brush and Sloat, who give him a tour of their facility and explain their business model. They produce all of their pies from scratch using fresh ingredients, and they sell their pies through various outlets such as grocery stores, restaurants, and online.
The first issue that Lemonis identifies is the company's outdated branding. The current logo and packaging do not accurately represent the quality of the product, and Lemonis believes that a new look could increase sales.
The second issue is the company's lack of technology. They are still using paper records to keep track of their orders, and there is no system in place to track inventory or monitor sales. Lemonis believes that implementing a point-of-sale system could greatly improve their operations.
The third issue is the company's limited marketing efforts. They do not have a strong online presence, and they rely on word-of-mouth to generate business. Lemonis believes that creating a social media presence and implementing targeted marketing campaigns could increase sales.
Throughout the episode, Lemonis works with Brush and Sloat to address these issues and improve the overall operation of the business. He designs a new logo and packaging for the company, implements a point-of-sale system, and creates a targeted marketing campaign.
At the end of the episode, Brush and Sloat are thrilled with the changes that Lemonis has made. Their new branding and marketing efforts have increased sales, and the point-of-sale system has greatly improved their operations. They are grateful for Lemonis's help and look forward to a bright future for their business.
Overall, season 7, episode 25 of The Profit is an inspiring example of how a business can be transformed through the vision and guidance of a skilled entrepreneur like Marcus Lemonis. By addressing key issues and implementing targeted solutions, Key West Key Lime Pie Co. has been able to overcome its challenges and achieve success.
