Ep 26. HipPOPs

The Profit season 7 episode 26 titled "HipPOPs" follows Marcus Lemonis, a businessman and investor, as he tries to help a gourmet dessert company titled HipPOPs. The company is run by a father-son duo, Anthony and Frank Tardibuono, who specialize in creating handmade, gluten-free, and kosher gelato bars.

The episode begins with Marcus visiting the HipPOPs factory and trying out some of their gelato bars. He is impressed with the quality of the product but notices that the company is struggling. He learns that HipPOPs has high debt and is not making enough sales to pay off their loans. In addition, the company is not utilizing its social media channels effectively, which is crucial in today's business landscape.

Marcus decides to invest $100,000 in the company and works with the father-son team to help them turn around their business. He first helps them revamp their social media channels, and they start to see an increase in engagement with their customers. Next, Marcus advises the team to focus on the wholesale aspect of the business and encourages them to attend a food expo to showcase their product. At the expo, they receive positive feedback and even secure a large order from a distributor.

Marcus also works with HipPOPs to streamline their production process. He brings in a consultant to help them optimize their factory layout, and they are able to increase efficiency and reduce waste. Additionally, Marcus coaches Anthony and Frank on how to manage their finances better, suggesting that they focus on paying off their debt rather than investing in new equipment.

Throughout the episode, Marcus also gets to know the Tardibuono family and learns about their personal struggles and motivations for starting HipPOPs. He encourages them to keep pushing forward and helps them find ways to stay motivated during tough times.

Overall, the episode showcases Marcus's business acumen and his ability to help struggling companies turn their fortunes around. It also highlights the importance of social media and efficient production processes in today's business landscape.