Ep 27. Zoe's Chocolate Co.
- February 9, 2021
In season 7 episode 27 of The Profit, entrepreneur Marcus Lemonis travels to Waynesboro, Pennsylvania to meet with Zoe Tsoukatos, the founder of Zoe's Chocolate Co. Zoe's Chocolate Co. is a family-owned chocolate business that produces high-end artisanal chocolates.
Upon arriving at the store, Marcus is impressed with the beautiful storefront and packaging of Zoe's Chocolate Co. However, as he starts to delve into the financials, he realizes that things are not as they seem. Zoe's Chocolate Co. has been struggling financially, with debt mounting and sales decreasing.
Marcus meets with the family members who work at the shop, including Zoe and her two siblings Petros and Pantelis. Marcus begins by asking tough questions about their business practices and their financial situation. He quickly discovers that Zoe's Chocolate Co. is operating at a loss and that they are struggling to keep up with demand. Marcus also uncovers some deep-seated family conflicts that are contributing to the company's financial troubles.
Despite the challenges, Marcus sees potential in Zoe's Chocolate Co. and decides to invest in the company. He offers to help the family streamline their manufacturing process and improve their online presence to boost sales. Marcus also works with the family to address their internal conflicts and create a more cohesive working environment.
Throughout the episode, Marcus works closely with the family to help them turn their struggling business around. He provides guidance on everything from branding to production processes, and he helps the family develop a plan to pay off their debt and become profitable again.
By the end of the episode, the family is on track to turn their business around, with sales increasing and debt decreasing. Marcus leaves the family with a clear roadmap for success and a renewed sense of confidence in their ability to run a profitable chocolate business.
Overall, season 7 episode 27 of The Profit is a fascinating look at the challenges faced by a small, family-owned business. Through Marcus' investment and guidance, Zoe's Chocolate Co. is able to overcome these challenges and find a path to success.
