I Found the Gown
- 3 Seasons
In recent years, the wedding dress industry has exploded onto television screens. The latest show to focus on the hunt for the perfect wedding dress is "I found the Gown". The show, which is filmed in Vows, a dress outlet in Boston, focuses on the hunt for the perfect wedding dress without the added sticker shock of full retail price. The store's owners and managers work hard to develop relationships with wedding gown designers and are often sold discontinued stock, sample stock, and trunk show items, to be resold in stores to consumers who simply can't afford to pay upwards of $5,000 on a wedding gown. The brides-to-be come from across the country to find their perfect wedding gown at a discount price. There is, however, one premise; the brides must purchase the dress on site. Dresses can not be ordered to fit the brides specifically and alterations are not done in the store. Brides traditionally leave with a designer gown that is marked down between 25% and 75% of retail, depending on the designer, the gown and the gown's original starting price. The consultants work hard to find dresses that work for the bride in question, but as with other bargain shopping experiences, not everyone leaves happy. The show touches on a different type of dress buying experience. There are several shows that share a similar preface; "Say Yes to the Dress", a show that focused on the famed bridal boutique Kleinfelds in Manhattan, is the most well known. "Say Yes to the Dress" focuses on designer gowns and the pampered dress buying experience. "I Found the Gown", however, focuses on a different side of the industry and shows everything from procurement of the dress by the stor, to the process of purchasing a discounted dress. In a sea of wedding-related shows "I Found the Gown" stands out as a nod to the less opulent and elaborate nature of a budget wedding and promotes a realistic approach to the dress buying experience.