The Big Cheese

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The Big Cheese is a documentary that is shown on the Cooking Channel. This program is hosted by Jason Sobocinski, who is one of the to cheese experts and chef. Sobocinski travels all over the country to find the best cheese makers. The United States alone is currently the biggest cheese producer, producing at least 350 types of the top types of cheese. Sobocinski takes viewers on an in depth tour to these companies who produces the cheese, and visits with the chefs who cook and make amazing dishes with the award winning cheeses.

Thursday 9:30 PM et/pt on Cooking Channel
1 Season, 78 Episodes
November 3, 2011
Reality, Food, Kids & Family, How To
Cast: Jason Sobocinski As Himself
The Big Cheese

The Big Cheese Full Episode Guide

  • Teforia CEO Allen Han talks about why his brew machine makes the best cup of tea.

  • Atlas Obscura CEO David Plotz shares some of his favorite travel destinations in the US and abroad.

  • Dan Rosensweig, CEO of Chegg, called into Cheddar's morning show to give his take on Verizon's acquisition of Yahoo and why its good for advertisers.

  • Grover CEO Michael Cassau believes that you should be only paying for tech gadgets and devices as you need them, and explains how Grover can help.

  • Fox Television Group CEO Dana Walden describes Fox's new streaming strategy and ways she's trying to capitalize on Empire

  • Cindy Whitehead mentions a few of the many initiatives and startups that are disrupting the women's health market.

  • Mark Walker says partnering with brands, such as Burton, Vans, and Mr. Robot are a big focus for the e-commerce startup.

  • ClassPass CEO addresses backlash to raising membership fees, Payal Kadakia talks about building a sustainable company and the difficult decisions startup CEOs have to make along the way.

  • Erika Nardini joins Cheddar to discuss how she plans on paving the way for the future of Barstool Sports, sizing up against the likes of Sports Giants like ESPN.

  • Richard Steinberg of Douglas Elliman joined Cheddar to talk about the current state of the luxury real estate market in New York City.

  • Spencer Jakab, Deputy Editor of The Wall Street Journal, joins Cheddar to give advice for how to make smarter long-term investments.

  • John Borthwick, Founder and CEO of Betaworks talks bots and other Internet trends he's excited about.

  • Ron Bundy CEO of Benchmarks North America at FTSE Russell joins Cheddar to discuss Russell Reconstitution Day and what it means for stocks in the index.

  • Estimize founder and CEO, Leigh Drogan swings by to discuss his company's revolutionary approach to aggregating financial estimates

  • TV audiences are getting smaller and older so why are TV ad rates going up? General Atlantic's Zach Kaplan explains.

  • Josh Verne, CEO of FlockU, joined Cheddar to discuss how the mobile peer-to-peer exchange for college students works and how his company has grown its extensive e-mail platform.

  • NASDAQ Executive Vice President of Listing Services Nelson Griggs sits down with Cheddar's Jon Steinberg to discuss the recently released IPO report for the first half of 2016 and its implications for the future of the IPO market.

  • CEO of Jed Kleckner joins Cheddar to discuss his latest partnership with Marcus Samuelsson's restaurant Streetbird and how his app is expanding to more restaurants throughout the United States.

  • Brooke Griffin, founder of Skinny Mom, joins Cheddar to give us the skinny on how new moms can get healthy.

  • Exclusive interview with the CEO of Synchronoss Stephen Waldis.

  • Nick Ward of Your EDM joined Cheddar on set to talk how 'Your EDM' differentiates itself in a crowded market and why EDM is so big among millennials.

  • CEO of General Assembly Jake Schwartz joined Cheddar live on set to discuss the digital skills gap and how students can enhance their coding ability.

  • COO of Coursera Lila Ibrahim joins Cheddar to talk about the expansion of ed tech and how Coursera is helping refugees take online classes.

  • New York Code & Design Academy Chief Academic Officer Talks Amazon Alexa Skills Course

  • Roy Williams Lyft's tech lead joined Cheddar to announce the ride sharing company's latest partnership with Amazon Echo and describe how Alexa can now order you a Lyft car.

  • Twilio shares soar on first day of trading but with 17% of revenue coming from Whatsapp some are questioning the model.

  • It's the best IPO of the Year but NYSE's President Tom Farley isn't sure this will lead to a flood of tech IPOs.

  • Albert Wenger Union Square Ventures partner talks about the firm's investment in Twilio and how they make their investment decisions.

  • Bradley Tusk discusses how he helped FanDuel win its fight with New York, AirBNB's current fight with New York lawmakers and discusses Uber's expansion plans. And discusses if Donald or Hillary will be friendlier to the startup community.

  • Guggenheim Partners executive chairman -- the man who talks and advises the who's who in media -- gives us his take on the state of M&A; and talks Verizon, Disney, gaming, digital advertising and the technology that will next disrupt the industry.

  • Ex-NFL linebacker, Jason Hairston, stopped by the Cheddar set to talk about his hunting gear and apparel company that produces clothing that are durable enough for the Navy SEALS.

  • Nada Stirratt of Verve Media has visits Cheddar to discuss Verve Mobiles' business, Verve Velocity data-tracking, Verve Kinectic and how it connects advertisers with people who care, Verve facing off against FB/Google, and Verve raising $30 million in Debt Financing from Silicon Valley Bank.

  • Rory Brown, President of Bleacher Report, visits Cheddar to discuss #BR99 pop-up shop in NYC and Bleacher Report's push to own Social Media.

  • Brian O'Kelly, CEO of AppNexus, explains the virtuous cycle in advertising that binds consumers with digital publishers and app developers.

  • Top-ranked independent Financial Advisor Ric Edelman was on hand at the Exponential Finance Conference to give his take on the impact of technology on the future of financial services.

  • Giphy launched a new product on Tuesday called Giphy Keys that allows users to send GIFs from any app they want.

  • Elman joined Cheddar via Skype to talk about what to look for when investing in new media companies. The Greylock Partners VC also analyzed whether power is shifting back to content creators and if Beyonce�۪s ���Lemonade�۪ is enough to save Tidal.

  • Spencer Lazar, Partner At General Catalyst Talks About His Investments in Insurance Space. Spencer also comments on deal flow in New York vs. Silicon Valley.

  • Our interview with Sam Lessin.

  • Co-founders of The Second Shift Jenny Galluzzo and Gina Hadley joined Cheddar to discuss their digital recruiting platform which addresses the needs of professional women looking for alternative jobs. The Second Shift matches a vetted network of women with high-end jobs that can be well-suited to fit even the most untraditional of lifestyles.

  • The CEO of, the world�۪s largest investing and education site, joined Cheddar on the set of the New York Stock Exchange Thursday. Siegel said Investopedia is working diligently to expand both its news stories and educational video content.

  • Moat CEO Jonah Goodhart joined Cheddar to talk about the best way digital companies can measure traffic and gain viewers' attention. Moat is an analytics company that determines 'viewability' or the real-time attention of viewers for digital advertising firms.

  • Since they control where people go next on a site, links are an extremely powerful tool for marketers and social media fanatics alike. The CEO of Bitly, a link management platform, stopped by the set to explain how to improve the customer experience with links.

  • Smart bots are becoming more intelligent by the day, and people are now relying on them to keep organized. This is the premise behind

  • Co-Founder and CEO of FiftyThree, Georg Petschnigg, stopped by the New York Stock Exchange set to discuss tablet sales. Petschnigg also talked about his Paper app that allows users to design and draw on their iPhones.

  • CEO of Neil Vogel joined Cheddar on set at the New York Stock Exchange to discuss his company�۪s recent shift in strategy. The information giant plans to increase traffic by launching standalone products such as its new personalized healthcare site

  • ScottsMiracle-Gro CEO Jim Hagedorn joined Cheddar to discuss the latest trends in gardening.

  • Herrin joined Cheddar to discuss Stella & Dot's, her jewelry and accessories company, business model and expansion plans.

  • WayUp CEO Liz Wessel stopped by the set to talk about her startup which connects college students and recent grads with part-time, summer and entry level jobs.

  • DineEquity CEO Julia Stewart discussed Applebee's new rebranding strategy with Cheddar on set at the New York Stock Exchange.

  • A look at why the Huffington Post decided to acquire the virtual reality studio RYOT. HuffPo's CEO Grusd also discusses HuffPo's decision to end its live programming and whether the media giant was ahead of its time in this space.

  • The CEO of the online learning service Chegg, Dan Rosensweig, joined the Cheddar team to talk about the latest developments at his company. Chegg reported Q1 earnings on Monday which beat expectations and also announced that it acquired Imagine Easy Solutions, a global online writing tools company.

  • The CEO of T-Mobile, John Legere, stopped by Cheddar's New York Stock Exchange set after his company reported better-than-expected Q1 earnings on Tuesday.

  • Few, if any, have navigated the ever-changing media landscape as deftly as Barry Diller. In this extended interview with Cheddar CEO Jon Steinberg, Diller explains how companies will entice more consumers to pay for digital content and the challenges facing cable operators and the channels they carry.

  • Jon Steinberg sits down with Jon Oringer at Shutterstock headquarters to discuss the future of the company and it's incredible growths o far.

  • New York Stock Exchange President Tom Farley stopped by the Cheddar set to talk about the four IPOs taking place at the exchange on Thursday. The companies that traded publicly for the first time included: U.S Foods, Cotiviti, GMS, and Eaton Vance High Income 2021 Target Term Trust.

  • CEO of Ziff Davis Vivek Shah joined Cheddar live on set at the Digital Media Summit to discuss the digital publisher�۪s successful turnaround story.

  • Jon Stein, Betterment CEO, stopped by the Cheddar set to talk about the robo-advisor investing service that caters to millennials.

  • The CEO of the startup mattress company Casper, Philip Krim, stopped by the Cheddar set to discuss the business of mattresses and why he employs the latest technology to improve the bed buying experience.

  • TubeMogul CEO Brett Wilson spoke to Cheddar about his programmatic advertising company's latest partnership deal with Facebook and Instagram to purchase targeted video ads. Wilson also announced that TubeMogul is expanding its foothold in China and overseas markets. Watch the full interview to learn more about why TubeMogul recently raised its full-year guidance and is expecting a profitable 2016.

  • Jordan Rohan, Clearmeadow Partners' founder and internet analyst, stopped by the Cheddar set to give his take on why we are seeing a decline in growth on the Internet.

  • Blockchain CEO Peter Smith talks about bitcoin's volatile price, what it's like working with the big banks and the data his company is gathering on the more than seven million people who use Blockchain's bitcoin wallet to make transactions.

  • Venture Capital firm Lowercase Capital was an early investor in some of tech's most valuable and innovative companies like Uber, Instagram and Twitter. Now, managing director Matt Mazzeo says the firm has as much conviction about Slack as they did about Twitter in the early days.

  • Nicole Kliest, Who What Wear Style Director, joins Cheddar on set to talk about why athleisure is becoming a huge trend for summer.

  • College Humor co-founder Ricky Van Veen has a new job at Facebook. He's been named to a brand new position -- head of global creative strategy. Here he is on our inaugural show talking about Facebook LIVE and their new branded content strategy.

  • Michael MacDonald, Medifast CEO, stopped by the Cheddar set to talk about Medifast�۪s stock performance and how the lack of celebrity endorsements for the company may actually be helping with sales.

  • Wynd founder and CEO Ray Wu discusses his company�۪s portable air purifier and the company�۪s plan to bring clean air to all.

  • The mobile payment business has raised $30 million in venture capital from CME Group, Andreessen Horowitz, Union Square Ventures, etc. Find out what they're doing with the money and how they plan to grow.

  • Jason Wachob, the CEO of Mindbodygreen, joined Cheddar live on set to talk about the best mind body practices to employ in your day to day life and the growth of the wellness industry.

  • MDC's President of Digital Operations Michael Bassik responds to the Association of National Advertisers' report about the "Pervasive" lack of transparency in the advertising industry.

  • Zillow (ZG) is downplaying one part of its business: Display ads. Display advertising is very, very difficult because there's a glut of ad inventory on the internet,said Zillow chief Spencer Rascoff. He takes a long-term view, and added that he tends to obsess about where the stock is going to be five to 10 years from now versus where it's trading in the near term.

  • General Mills Sr. Associate Marketing Manager Mark Chu talks about how he is catering to a millennial audience through the use of squadbowls and selfie sticks.

  • Chief Market Intelligence Officer of Point72 Ventures, Matthew Granade, joined Cheddar to discuss the family office�۪s new venture arm and investing in the fintech space.

  • Jason Sobocinski returns to his roots and visits his mentor, Ihsan Gurdal, owner of Fromaggio Kitchen in Cambridge, MA. Later, Jason goes north to Vermont where, as an intern, he learnt about rearing goats and making cheese from Michael Lee of Twig Farm. Jason's first tour of duty rounds off with a goat BBQ, followed by a Turkish pizza cooked by celebrated Cambridge chef, Steve Johnson.

  • Macaroni and Cheese is experiencing resurgence across the nation. Jason Sobocinski reckons he cooks a mean M&C at his Caseus restaurant in New Haven, CT, but he travels the US for innovative ideas and great cheeses to make new recipes. It is non-stop Macaroni and Cheese for breakfast, lunch and dinner as he tours the country, sampling everything from a Mac & Cheese pancake, to an M&C pizza!