The Food That Built America Season 2 Episode 13 When the Chips Are Down

The Food That Built America season 2 episode 13, titled "When the Chips Are Down," explores the creation and evolution of one of America's most beloved snacks: potato chips. The episode chronicles the rise of several iconic chip brands, including Lay's and Pringles, and the innovative entrepreneurs who turned the humble potato into a billion-dollar industry.

Viewers are introduced to Herman Lay, a savvy salesman who joined forces with a potato farmer named Earl Wise to create Lay's potato chips. Together, they developed a revolutionary technique for producing chips that was faster and more efficient than anything available at the time. The company quickly became a hit, with Lay and Wise using clever marketing tactics to turn their chips into a national sensation.

In addition to Lay's, the episode also delves into the creation of Pringles, the famous saddle-shaped chips that come stacked in a can. Viewers learn how Procter & Gamble, the consumer goods giant, stumbled upon the idea for Pringles while trying to find new uses for excess potato flakes. They also see how the company overcame significant manufacturing problems to bring Pringles to market and turn them into a global phenomenon.

Along the way, "When the Chips Are Down" examines the broader social and cultural context of the potato chip industry. Viewers learn how chips became a symbol of all-American snacking culture, and how they played a key role in shaping the food industry as a whole. The episode also explores some of the challenges that chip manufacturers faced, such as changing consumer tastes and the introduction of healthier snack alternatives.

Throughout the show, viewers are treated to vivid, behind-the-scenes glimpses into the world of chip production. They see how Lay's and Pringles are made, from the initial sorting of potatoes to the careful seasoning and packaging of the finished product. They also hear from industry experts and analysts, who provide insights into the unique challenges of creating and marketing potato chips in a dynamic and ever-changing marketplace.

Overall, "When the Chips Are Down" is a fascinating and engaging look at one of America's most beloved snack foods. It's a must-see for foodies and history buffs alike, offering a wealth of insights into the origins, growth, and ongoing evolution of the potato chip industry. Whether you're a die-hard Lay's fan or a lover of artisanal chips, this episode is sure to leave you craving a crunchy, salty snack.