The Food That Built America Season 2 Episode 14 The Rise of a Rival

The Food That Built America season 2 episode 14, titled The Rise of a Rival, explores the competitive world of fast food in the 1960s and 70s. The episode highlights the marketing campaigns and cultural phenomenon that gave birth to one of America's most beloved fast-food chains, McDonald's, and the rise of its rival, Burger King.

The episode delves into the history of Burger King and its initial struggles to establish a foothold in the fast-food industry. Despite having a great concept, their early struggles lead to the need for financial backing, which eventually came in the form of a wealthy businessman who helped them secure funding and expand their reach.

Viewers are taken on a journey through the Burger King marketing campaigns of the 70s and 80s, which included using memorable slogans such as “Have it Your Way” and innovative advertising tactics like the “Whopper Freakout” campaign. The show highlights the importance of strong marketing campaigns in the fast-food industry and how they can make or break a brand.

The episode also explores how Burger King's rise to success was not without its challenges. They were faced with a lawsuit from McDonald's over the similarities in their burgers, and the two brands engaged in a marketing war that dominated the fast-food industry during the 70s and early 80s.

The episode showcases the rivalry between the two brands and how Burger King's continued innovation and marketing strategies helped them come out on top. The episode also provides insight into the strategies McDonald's used to try to stay ahead of the competition, including the introduction of the iconic Big Mac.

Throughout the episode, viewers are given a glimpse into the key figures who were instrumental in the success of Burger King and the fast-food industry during this time. From the business-minded executives who helped secure funding for Burger King's expansion to the marketing geniuses who created memorable campaigns for the brand, the show highlights the many different factors that went into building a successful fast-food empire.

Overall, The Food That Built America season 2 episode 14, The Rise of a Rival, is a fascinating exploration of the competitive world of fast food in the 60s and 70s. With its in-depth look at the rise of Burger King and its rivalry with McDonald's, the episode provides valuable insight into the factors that can make or break a brand in the fast-food industry. It is a must-watch for anyone interested in the history of fast food and the role it has played in shaping American culture.