The Food That Built America Season 2 Episode 15 Gum Slingers

The Food That Built America season 2 episode 15, titled "Gum Slingers," takes viewers back in time to the early 20th century when chewing gum became a worldwide sensation. During this time, the gum industry was dominated by a few major players, including Wrigley and Adams, who were constantly competing for market share.

The episode follows the story of Thomas Adams, a failed inventor who stumbled upon the idea of flavored chewing gum while attempting to find a use for chicle, a type of tree sap. Adams began experimenting in his kitchen and eventually created a chewing gum that resembled the type of gum we know today. However, his product wasn't an immediate success and he struggled to gain traction in a market dominated by Wrigley.

To stand out, Adams began marketing his gum as a cure for bad breath and even enlisted the help of celebrities to endorse his product. His efforts paid off, and Adams became a major player in the gum industry. However, his success was short-lived as competitors began to copy his flavors and his patent expired.

The episode also explores the role of women in the gum industry, particularly during World War II when men were drafted into the military. With a shortage of workers, gum companies turned to women to fill the void. The episode highlights the story of Betty James, a single mother who was hired by Wrigley to work on the assembly line. Betty eventually rose through the ranks and became one of the only female executives in the industry.

Overall, "Gum Slingers" provides a fascinating glimpse into the history of the chewing gum industry. Viewers will learn about the competition between major players like Wrigley and Adams, as well as the important role that women played in the industry during World War II. It's a must-watch for anyone interested in the history of food and how it shapes our world today.