The Food That Built America Season 2 Episode 8 Soup of the Century

The Food That Built America season 2 episode 8, titled "Soup of the Century," explores the story behind the creation of Campbell's Soup Company and its impact on American culture. The episode begins by introducing us to Joseph Campbell and Abraham Anderson, two immigrants who started their own small canning business in Camden, New Jersey in the late 1800s. Their business eventually evolved into the Campbell Soup Company, which revolutionized the food industry with their innovative approach to mass-producing and marketing canned soup.

The episode takes us through the early years of Campbell's Soup Company, highlighting the challenges and obstacles that Joseph and Abraham faced in building their business. We hear stories of the company's struggles to find a consistent recipe and appealing label design for their soup, as well as their difficulties in convincing consumers to try their new product. Despite these challenges, the company persevered and eventually became a massive success, changing the way Americans thought about and consumed food.

Throughout the episode, we hear from a variety of experts and historical figures who shed light on the significance of Campbell's Soup Company. We learn about the cultural impact of their iconic red and white label, which became synonymous with comfort and convenience. We also hear about how the company's advertising campaigns played a key role in establishing soup as a staple in American households. From the famous "M'm! M'm! Good!" jingle to the introduction of condensed soup and meal-in-a-can varieties, Campbell's Soup Company left an indelible mark on American cuisine.

The episode also touches on some of the controversies surrounding the company, including their role in promoting processed foods and their use of MSG in their soups. We hear from critics who argue that Campbell's Soup Company contributed to the rise of unhealthy eating habits and the decline of home cooking in America. However, in spite of these criticisms, it's clear that Campbell's Soup Company had a profound impact on American food culture and paved the way for many of the convenient and pre-packaged foods that we take for granted today.

Overall, "Soup of the Century" is a fascinating deep-dive into the history and legacy of Campbell's Soup Company. It tells the inspiring story of two immigrant entrepreneurs who built a dynasty out of a simple concept and changed the culinary landscape of America forever. Whether you're a fan of soup or simply interested in the history of American food, this episode is a must-watch.