The Aspire channel is the first African-American channels that is about providing the positive achievements and creative abilities of African-Americans and minorities in today's society. The channel's focus is to provide interesting and entertaining programming featuring African-Americans in a positive light. Aspire provides no negative subjects on their channel.
Aspire is different from other African-American networks because it is minority owned and one of the first ones dedicated primarily to showing minorities in a positive aspect instead of a negative one. It helps promote and create opportunities for aspiring African-Americans' dreams. Many minorities look to Aspire to get their experiences and careers promoted. Writers, dancers, musicians, film producers, actors, musicians, and singers are just a few types of people that look to this channel for potential opportunities and to get their work exposed.
Magic Johnson is the company's Chairman and CEO of Aspire. The programming of Aspire includes documentaries, music, comedy, and short movies. It also show motivational, faith, and inspirational shows. A few shows on Aspire are 'Empowering Artists', 'The Flip Wilson Show', and 'Julia'.
The Aspire channel is based out of Atlanta, Georgia and first launched on Wednesday, June 27, 2012. The channel is available to millions of customers that have Comcast cable.
