Gatorade is a branded Youtube channel that focuses on the sports drink and the athletes who endorse it. Their channel contains many popular Gatorade commercials alongside interviews with athletes and behind the scenes moments for all types of sporting events.
To celebrate their 50 year anniversary Gatorade is featuring a "Be Like Mike" playlist on their channel. In this playlist is the original, iconic "Be Like Mike" commercial featuring Micheal Jordan, alongside a remix of the original, and a completely new "Be Like Mike" commercial for 2015. Gatorade is also running a #BeLikeMike campaign to coincide with these videos, encouraging fans to show them how they can #BeLikeMike.
Another popular playlist on this channel is the "Win from Within" series. There are currently five videos in this series with each featuring an inspirational story that aims to teach fans how to win from within. The most recent video is "Pit Bulls, Alternative United." It tells the story of kids in alternative schools who formed a basketball team. Through perseverance and hard work these kids learned what it meant to succeed on the court and translated that success to other areas of their lives.
The Gatorade channel has many other highly viewed videos and playlists, such as "Everything to Prove," "Superbowl XLVII," "Ask an Athlete," "Unreal Around the World," and "The Fierce Collective."
