Hancock Music is a digital media company based in Boulder, Colorado. It produces a variety of content for distribution including music, television, and short films. Its music is primarily in the electronic, hiphop, and dance categories. The company was started in 2003 when two college roommates wanted to promote their music careers but couldn't find the right channel to do it. They decided to form their own company and eventually received funding from outside investors that decided to focus revenues on advertising and customer satisfaction.
The company started as a small media channel in Colorado but has since expanded to serve additional markets. The markets include California, New York, Texas, Hong Kong, and Brazil. Viewers can order the channel as a part of traditional packages but anyone can access the content online by paying for a monthly subscription.
Musicians and professional DJ's are featured on the channel, as well as recordings of famous music festivals and concerts throughout the world. The channel includes titles and series like EDM World, Dead Head 5, The Music Lovers, and Bright Lites.
EDM World, for example, provides a narrative by interviewing actual music customers who tour around Europe and the United States to follow their favorite acts. They have a motto that says "Just Dance Forever." When the sun goes down in these concerts, thousands of glow sticks light up and the venue is transformed. Dead Head 5 follows a famous DJ as he tours with his gear and his crew to various concert halls around the globe.