Neon Alley is marketed by Viz Media, which is one of Japan's largest anime companies. Viz Media has a large anime library available for English speaking viewers located in the United Kingdom, North America, Ireland, and South Africa. Because of the lack of to view anime on traditional television services, Neon Alley allows for viewers to watch their favorite anime series over the internet. Xbox 360 and PlayStation 3 first offered users a monthly subscription to view live streaming programs that have been dubbed in English as well as anime and live action movies. At the Anime Expo in 2013, it was announced that Neon Alley will be available to Mac and PC users. In early 2014, Neon Alley became an on demand programming service allowing viewers to watch anime series on their website or through compatible internet devices.
Neon Alley provides a full schedule of anime series including action, sci-fi, fantasy, and supernatural anime. Viewers have the option of visiting the online showing guide to see the upcoming schedule times on Neon Alley. This channel will offer original series such as Blue Exorcist and Tiger & Bunny as well as popular anime movies like Death Note, Vampire Knight, and Zetman.