Plum TV offers posh lifestyle television programming geared towards the "affluent community", as stated by the network. Its programming covers a variety of lifestyle topics targeted at the wealthy community including home decorating, health, travel, real estate, style, food and wine, and much more. It is designed for affluent viewers with its programming focused on the aspects of an upscale lifestyle and was produced mostly in posh vacation areas. The network came to be in 2004 and has been invested in by big names such as singer Jimmy Buffet.
Plum TV has been aired by cable providers in very upscale areas such as Aspen, The Hamptons, Nantucket, Martha's Vineyard, Telluride, Vail, Sun Valley, as well as Miami Beach. It has also been aired in Boston, Philadelphia, as well as areas in the West coast. Plum TV has been nominated for a variety of Emmy Awards by the National Academy of Television Arts & Sciences in 2008. The network also received an Emmy Award from the Heartland Chapter of the National Academy of Television Arts & Sciences in 2010.
The Plum TV network has satiated the affluent community with informative and stimulating programming on topics ranging from health and wellness to style to food and wine.