The 2008 Presidential race was certainly a heated contest. Both parties wanted their candidate to head to the White House very badly. It was a year in which the White House was an open seat. That is to say that the current President was departing and was ineligible to run for a third term at any rate. As such, it should not be all that surprising that the videos that were used to promote both candidates were quite intense.
The campaign videos used to promote and detract from candidates has been something that are used in every modern campaign. It is something that helps to form public opinion about things. Therefore, watching these videos can be quite helpful to most people to learn more about the candidates and the issues at the same time. For a voting population that is often quite busy with work and the like, these videos are helpful to them in forming their opinions of the candidates.
The 2008 race featured a number of interesting dynamics. For one thing, the Democrats had nominated a racial minority for President while the Republicans had put up a woman for their Vice Presidential choice. Therefore, everyone knew that there was going to be history made. The videos made sure to point this out and made plenty of the various characteristics of their candidates that might appeal to voters.
In the end, the race played out the way that it was going to play out and the Democratic Party won control of the White House. They might have to thank their videos in no small party for that victory.
