Reality television has exploded in growth and popularity over the last ten years. At first, reality television was hard to find on a TV channel and few providers offered this service. However, with the increasing popularity and consumer demand many more channels are catering and offering more programming around this genre. Fox Reality is the first station devoted entirely to reality TV. Because Fox was the first channel to this market, they have captured a group of customers that they other wise would not have been able to capture. Fox also has a strong online website presence where subscribers can watch programming as well.
With the explosive growth of reality TV, there are literally tens of millions of Americans that can not get enough of reality TV. When Fox decided to create a channel devoted entirely to reality TV, they tapped in to a market that was not yet touched. In the United States, the average person watches 38 hours of television every week. This means that there is a huge market up for grabs if you can get dedicated customers to your channel, and that is what Fox reality has done so well.
Overall, Fox Reality has done a great job providing programming that is in demand and maintaining its online presence to the extent that many days their online web platform has more visitors than the TV channel over the air. This trend will only continue in the future as more and more people convert over to a mobile platform.