Discovery En Espanol became the newest addition to the Discovery Communications family in June 1998. It’s focused on broadcasting television programming in Spanish, which is intended for Spanish-speaking viewers. Over seven million U.S. subscribers listen to this channel.
The programming aired on this channel targets adults age 18-49. Most of whom are men. The parent company is Discovery Communications. It’s Miami, Florida-based subsidiary DNI (Discovery-Network-International) is in charge of the programming aspect. It’s primary focus is Latin American broadcasting.
This channel broadcasts informative, entertaining digital content that gives Latin America a voice. The programming includes content focused on entertainment for the Hispanic audience. It also broadcasts standard Discovery programming of content from other countries. The genres include real-life mysteries, ingenuity, exploring-our-world, human adventure and other categories.
The U.S. Hispanic/Latin America chapter of Discovery Networks started broadcasting in 1994. It owns two Spanish-language brands, which includes Discovery en Espanol and Discovery Familia. The Discovery-en-Espanol brand offers high-quality programming. Most of which focus on world culture/history, wildlife and science/technology. It also broadcasts a full lineup of real-life drama series. It’s distributed by multiple U.S. cable TV partners. Latin American viewers enjoy the best programming even while they’re away from their home country.
